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Our history

pepeRaf is a young and dynamic family company based on the experience of three generations are committed to the continuation of one of the most exquisite natural products market, Raf tomato.

We are farmers and grow our products according to traditional techniques, but without neglecting the new technologies as a means of distribution and marketing, to be closer to you.

After many years catering to the most important and demanding tomato marketers of Almería, collecting awards and congratulations, we decided to go a step further and take our product directly to your home.

“From the Garden to the table.”

Raf tomato Cultivo of pepeRaf

We know this culture better than anyone

-- Our history --


The family begins to grow pepeRaf prevailing ribbed tomato varieties (Marmande and Muchamiel) in the area of La Cañada and the Alquián, beginning an adventure that has lasted until today.


In the late 60s the company began distributing seeds CLAUSE Almeria Raf tomato variety, and the family begins to cultivate pepeRaf acquiring all the experience that supports us year after year.


With the need to ensure productivity, begins in Almería greenhouses Revolution and with them a genuine technological developments in the world of intensive agriculture. In parallel begin to enter the market varieties "longlife" suitable for sale abroad, but far from the benefits of Raf tomato.

The pepeRaf family resist change and continue growing tomatoes Raf following traditional methods, adding controllably new farming techniques. So in the late 70s we started to experiment with structures instead of plastic mesh to protect crops.


Comes the first great crisis of Raf tomato. Hybrid tomatoes long life "longlife" move in the markets by Raf tomato, producing more Kg and can be sold abroad to be more resistant. This together with the lack of consumer information makes the late 80 almost 90% of tomato grown in Almería is like "longlife".


Start the boom Raf tomato. When all seemed lost, in the country is economic growth, there are many people who start using premium products, and Raf tomato emerges as a gourmet product, finding consumers the difference between Raf tomatoes and other tomatoes.

Prices soar due to low production and high demand, and other farmers make unsuccessful attempts to recover the tradition of Raf on their farms. Being a special cultivation techniques, and requirements of different soil and water, new generations can not cultivate.


Comes the second great crisis of Raf tomato. Given the strong demand for the product and they are very few families can and know how to cultivate, large seed companies begin to market hybrid tomato varieties Raf, invading the market with products that are far from the qualities of taste, texture and Raf forms tomato. At present, very few genuine Raf are the CLAUSE house.


pepeRaf cultivates authentic Raf tomato and continue to fight for their survival as it has for all these years.

Facilities pepeRaf with mesh structure (1999)
Facilities pepeRaf with mesh structure (1999)

-- The family pepeRaf --

The working family of Almeria field has been and should remain the main pillar of our intensive agriculture ("The great garden of Europe"). Like an army of ants they were, the basis of our agriculture is based on the thousands of small farms, under a family hierarchy that exploited the natural resources sustainably, with no aim other than survival.

So our grandfather "Juan El Veguero" and was able to hold together his family and firm around a small tomato garden, providing the necessary resources for their own prosperity. A concept of perpetual life below the median of their daughters "Paca La Veguera", who along with her ​​husband "Pepe", have managed to remain alive until today.

It was the late 60s when "Pepe", a restless man, wrestler and nonconformist, saw clearly the need to reinvent the concept, opening it to new technologies, and thus became one of the first 4 farmers Almeria lend estate development and implementation of a new variety of tomato, tomato Raf. And as if it were a crush began a story of love and hate that only he has been able to keep up today.

"Among other awards our father, Pepe, collected in 2007 a ​​plaque of honor in recognition of his dedication to Tomato Raf, which as pioneer in cultivation collected during the celebration ceremony the 40th anniversary of Raf, organized by the home seed Clause."

(Press release)

For many years the concept of "family farmers" gave way to large farms, cooperatives, wholesalers, hybrid... Too many years ago that the overproduction and performance step ahead in quality and taste...

With "Pepe and Paca" already retired, it is up to the younger generation to reinvent ourselves again that this model of family farmers to continue over time, providing an authentic and unique product. And this is called pepeRaf reinvention.

The family pepeRaf
The family pepeRaf

-- Our future --

We want to be as close as possible to our customers and to continue offering this special product. New generations of pepeRaf continue struggling to keep the family tradition, as well as introducing new lines of research and development.

The future of pepeRaf must uphold the values ​​that have made our agriculture a sustainable way of life intact and respectful.

One such project is the future "ecoRaf Project" that will help us to produce authentic, natural and totally organic tomatoes Raf.

Visit ecoRaf Project

Raf tomato plantation estate in pepeRaf
Raf tomato plantation estate in pepeRaf

-- The environment --

Our farm is located in the central plain of the Bay of Almería, between the towns of El Alquián and La Cañada. For its groundwater runoff, especially its geology and climate of this valley is the only place in Europe where you can grow naturally authentic Raf tomato.

Bathed by the Mediterranean Sea, some areas of the Bay of Almería has the ability to collect groundwater from Sierra Alhamilla, after crossing several subsurface layers get stuck in wells with a single concentration of mineral salts. A water practically useless farming, but are the true secret of authentic Raf tomato.

With the magnificent Cabo de Gata in the background, our lands are located in a strip of air currents, which provide an optimum temperature for the development of this crop.

"The real Raf tomato can be grown only in the Bay"

The environment
Picture of the Bay of Almería, Cabo de Gata to the bottom, and the estate of pepeRaf left, next to Almeria Airport.

Thank you for trusting us.