The working family of Almeria field has been and should remain the main pillar of our intensive agriculture ("The great garden of Europe"). Like an army of ants they were, the basis of our agriculture is based on the thousands of small farms, under a family hierarchy that exploited the natural resources sustainably, with no aim other than survival.
So our grandfather "Juan El Veguero" and was able to hold together his family and firm around a small tomato garden, providing the necessary resources for their own prosperity. A concept of perpetual life below the median of their daughters "Paca La Veguera", who along with her husband "Pepe", have managed to remain alive until today.
It was the late 60s when "Pepe", a restless man, wrestler and nonconformist, saw clearly the need to reinvent the concept, opening it to new technologies, and thus became one of the first 4 farmers Almeria lend estate development and implementation of a new variety of tomato, tomato Raf. And as if it were a crush began a story of love and hate that only he has been able to keep up today.
For many years the concept of "family farmers" gave way to large farms, cooperatives, wholesalers, hybrid... Too many years ago that the overproduction and performance step ahead in quality and taste...
With "Pepe and Paca" already retired, it is up to the younger generation to reinvent ourselves again that this model of family farmers to continue over time, providing an authentic and unique product. And this is called pepeRaf reinvention.